And it also can create a cozy vibe in a large space. It sits in the light end of things but is close to the light-medium depths. Learn more about how spray paint works at MyPerfectColor. Well, isnt that funny my Mom is from the Yukon, Whitehorse to be exact. This is in my top three favorite colors. "Making a bold choice with a paint color is worth it because you can always change it later on without cost being exorbitant," she says. Choosing the right shade for your room can be tough with the limitless options and wide variety of Benjamin Moore paint colors. As you can see below, Benjamin Moore ben (left) is noticeably thinner than Aura (right). Each color is warm and inviting. Hi Jen, i LOVE Sandlot Gray, great choice! Ill have the source list on the bottom so you can save or pin. Architectural Digest may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Coronado Rust Scat (exterior): This metal-specific paint boasts superior adhesion properties and can handle both wet and dry conditions. LRV 63.19 Collection Color Preview Get your own digital color dollop of Lavender Mist 2070-60 Create My Dollop [object Object] Matching Colors It looks fabulous in either dark or bright rooms, but I love it, especially in a darker room. From Palladian Blue to Pale Avocado, Lily Lavender and so many more. Kingsport Gray is the quintessential putty or drab ware color. Benjamin Moore vs. Kelly-Moore Paint: Whats the Difference? Good Housekeeping also reviewed Benjamin Moores Aura paint line, giving it another 5/5 rating. A popular gray paint with interior designers, Gray Owl is a Benjamin Moore best-selling neutral gray paint color. But, Guys! You can use the applications painting tools to choose specific parts of the photo to color, giving you a good idea of how the paint will look under different contexts. Rich, royal amethyst can fade into the soft lilac-gray of distant mountains or morph into lustrous coal. Peach Parfait, 2175-70, Courtesy of Benjamin Moore. Please note that It looks incredible with antiques and gold, as you can see. So, now its my 20 favorite Benjamin Moore Paint Colors. Just as the name declares, this Benjamin Moore paint color is a no-nonsense, minimalist white that "is a warm white, and felt to us the cleanest and the most versatile. Shop Now Comparably, a yellow-undertone of gray can also incorporate a mix of anther colour, commonly red or orange, much like a blue-gray can contain green. (I was going to say Barney but it didnt rhyme). We fall in love with their big eyes, little button noses, fluffy tails, and clumsy paws. The information provided on this website is not intended to be a replacement or substitute for professional advice. Is it any good? Lets take a quick break to talk about paint samples, Undoubtedly, youll be heading out in the near future to grab paint samples stop right there! Its deep and rich. In my opinion, its a perfect pink, not too sugary as it has some brown in it. Veere Grenney, Painting a ceiling blue is one of my favorite decorating tricks, and it may be the oldest one in the book. Shop Now LRV 73.14 Collection Benjamin Moore Classics Get your own digital color dollop of Lavender Secret 1415 Create My Dollop [object Object] Matching Colors Oxford White 869 Add to Cart Shopping List This color has just enough pigment to contrast well against crisp, white trim, but not so much that you can't use it everywhereeven on the ceiling!" says Claire Paquin of Clean Design in Scarsdale, New York. Ground your pastels with neutrals and rich earth tones. Tim Whealon, Cuisse de Nymphe Emue is a very flattering, dusty pink with enough earthiness to avoid it being too girly. $33 per gallon), and Sherwin-Williams Captivate (avg. If you open up the link, youll see how I almost helped my clients make a big mistake. Shadow and Simply White are great choices, but if royal purple or soft white aren't your thing, we've asked the experts at Benjamin Moore for their top 10 best-selling paint colors of 2017 to inspire your next room makeover. I'm so glad you're here! Benjamin Moore is one of the most popular paint brands. benjaminmoore.com "My go-to neutral is Shoreline. Lets start outside! In my worry about getting to the dentist on time, I did forget about poor Joe. All Rights Reserved. Sorry, I cheated. The LRV of Kalamata is 11 BOOM shes a skookum one! red dining room, please check out this recent post. Or it would be gorgeous as a trim." The pink undertone adds instant personality to a space without being too bold. In Good Housekeepings review of Benjamin Moore Regal Select, the reviewers gave the paint five out of five stars. Hi Lynn, I know, when I get excited about a colour I want to put it everywhere too! 1410 Iced Lavender is a classic paint color that works with traditional or modern decor. (source unknown). Pashmina offers an escape from typical beige and gray shades. Benjamin Moore is a high-end brand that you cant find at The Home Depot or Lowes. Light and luminous, it is a favorite choice for moldings and trim.". Quick-Start Interior Design Guide 2019 Plus News! Thank you for visiting! any color imaginable. "This bright, clean white doesn't get into the cold territory like some whites can. This subtle purple can work in nurseries just as well as in adult bedrooms. My tooth got fixed. todays most popular purple paint colours. These E-books cover a wide range of topics and are sure to have you refreshing your space and rethinking how you live in your home! Behr vs. Benjamin Moore: Which Paint Is Better? ", Guilford Green, HC-116, Courtesy of Benjamin Moore. It has strong orange and yellow undertones, and a hint of gray that keeps it from being too bright. Hes studied consumer buying behavior for 10+ years and has managed marketing campaigns for over a dozen Fortune 500 brands. Im really liking the Smoked Oyster and Abalone colors. And BTW, I rely 100% on my E-design clients photos and BMs images for my blog posts, so there arent many in here however, the info is SPOT on! Create a feeling and bring a house together to feel cohesive and strategic. Dulux Trade Gentle Lavender 22 items; Dulux Jurassic Stone 22 items; Dulux Trade Blue Babe 22 items; Dulux Trade Vanilla White 22 items; Dulux Sweet Pink 22 items; Well, purple has a bad rap as being either too feminine, too punchy, too royal or too Barney and if you look at the history of purple, those keywords make sense! Its funny, but in the original post, I had a troll who hated the colors. It's a stunning choice for an accent wall behind your bed, creating an instant focal point in the bedroom and eliminating the need for a headboard or a lot of wall art. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. And, its sloppily painted onto my living room cabinet. And one more for fun, this time, from Sherwin Williams. You would have to ask around locally. Not for the faint of heart! But, really, there are so many wonderful colors. You can apply it at temperatures as low as 35F, which extends your painting season and saves time. It looks lovely! I wanted to go dark and to go dark on the ceiling too. Casual and Timeless Dining Room Furniture, Casegoods Bookcases, Etageres and Desks, Heres Joe shortly before we left New York last May. Shop Benjamin Moore paint and more at Clement's Paint in Austin, TX. $48 per gallon), and Sherwin-Williams Emerald (avg. The room is open concept with my living room which is Manchester Tan. Keep in mind that this just shows similar colors based on the color values we have stored in our database. That way, it gives a better context for the colors. It can be used as a very neutral color that would look gorgeous in any room. 2017's was no exception, showcasing a fabulous lineup of Benjamin Moore paint colors: Shadow 2117-30, a rich, eggplant purple that adds just the right amount of mystery. Choose it to infuse any space with understated style. The color chart is named Sherwin-Williams paint colors and it is quite popular among paint manufacturers and color designers. Dunn-Edwards vs. Benjamin Moore: Which Paint Is Better? . It can work with both modern and traditional styles, depending on your decor. All paint is made up of the same basic elements: binder, pigment, solvents, and additives. ", White Dove, OC-17, Courtesy of Benjamin Moore, According to experts at Benjamin Moore: "Unerring style defines this classic, softly shaded white. This shade is sure to bring sophistication to any room in your home. Thank you! It has light pink undertones and plays well with warm whites or moody tans. However, under the color image on a color page there is a link that says "Explore Colors". It took the guy from AAA a good 90 minutes to show up. Check out my affordable Online Color Consulting Services! Onyx is a tad softer and a touch warmer without looking brown. Thanks! 4. Finding these colours a bit STRONGER than you had in mind, but still have a passion for PURPLE? If you want the best price, go to The Home Depot or Lowes. actual branded color or paint product for sale and has no affiliation with If your need is immediate, select Expedited Production during checkout. She hated the song. When hes not testing the latest home products, hes spending time with his family, cooking, and doing house projects. LRV 64.79 Collection Aura Color Stories Get your own digital color dollop of Lavender Wash CSP-515 Create My Dollop [object Object] Matching Colors Paper Doll CSP-485 And, it does not read at all yellow. The Benjamin Moore website has a search function that allows you to look up paints by color family, collection, or bestseller status, making it easier to narrow down the options and focus on the categories that interest you. The New York Times Wirecutter publication named Benjamin Moores Regal Select The Best Interior Paint out of the 55 options they tested. Benjamin Moore Ceiling Paint White . SIMPLY WHITE Its not at all a stark white. That was on Thursday. Whether you're looking for a quick fix or a dramatic overhaul, a fresh coat of paint will undoubtedly change the entire tone of a room. Benjamin Moore's Blue Note is a dramatic, deep color that lands somewhere between a navy blue and a dark gray. Ashley Knierim is a home decor expert and product reviewer of home products for The Spruce. The LRV of Wet Concrete is 27.0, meaning its going to absorb light, rather than reflect it back into the room. And actually, Benjamin Moores plain black is quite fine. Finally, the Personal Color Viewer allows you to upload a photograph and add a color of your choice. It can make you feel energized in the morning and calm in the evening. Please contact MyPerfectColor if you are concerned about a specific deadline. Click HERE or on the above images to see available packages! I just love purple. Wish is a Benjamin Moore Gray that is fairly light. That is why I put the paint colors in my collection in palettes and with furnishings. So, it should come as no surprise that BEHR Paint in Bon Nuit is the newest Color of the Month. Love your home and your paint choices! Thats right. They put the very best ingredients in the can and price it accordingly. Style? Benjamin Moore Give your dining room a classic and elegant aura by painting the walls with Quiet Moments. French Lilac (1403) vs Misty Lavender (S570-1) This color comparison involves two colors that comes from different color collections. VOCs can remain present in the air for months after you paint, and theres evidence that they can increase the risk of developing asthma or allergies. Over 7,500 licensed retailers across the United States sell Benjamin Moore, and you can use this store locator to find one near you. My kitchen is also Pale Avocado. If you rent or plan to move soon, it might not be worth the higher price. A collection that features . In essence, a paints volume solids are the solid components left behind after it dries. At least after reading, I feel I could now go pick all my interior colors with confidence. We love it as an accent wall or throughout the whole room, especially with neutral linens that will let the wall color shine and keep the overall vibe comfortable. If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help. Im having such a dilemma deciding between a plum, teal or Aqua to paint my laundry room! These 20 are part of the collection. ( you have to scroll down to see him), (And, yes, I realize that hes outgrown his pot.). Pair this luxurious color with gold accents for a bedroom fit for royalty. Dreamy Cloud will hold itself well in a south-facing room. The lavender will come out a little more, but its very beautiful, and not at all PURPLE! Come on in to learn a little more about me! Thanks so much for this article! And, if youd like to have a larger list and dont have it yet, please consider purchasing the Laurel Home Essential Paint and Palette Collection. And, it has the tiniest whisper of blue-green. The charts below detail the volume solids of different Benjamin Moore paint lines. This Benjamin Moore paint color, straight from the Off-White Color Collection brings tranquil tones of white and serves as a beautifully neutral backdrop. StainResistance. This explains why some may see pinkish - it's really peachiness. Read more about our Diversity and Inclusion Pledge to make The Spruce a site where all feel welcome. However, today, we are focusing on the best Benjamin Moore cool gray paint colors. Wish is a warm-toned gray paint color that is quite neutral. The reviewers praised the paint for its zero-VOC content, washability, quick drying time, and smooth finish. What a week its been. Im looking for a SW gray paint color for my bedroom with subtle purple undertones. Waterfall is a light-medium depth paint colour with a blend of blue/green and gray. Its a wonderful neutral and a great alternative to builders beige. old kitchen was a similar color from Pratt & Lambert. Most forgiving of imperfections. ben: This is an affordable paint that dries quickly and is rain-resistant just 90-120 minutes after application. Benjamin Moore Narragansett Green HC-157. Benjamin Moore White Dove is the perfect neutral white paint color if you are looking for the cozy, farmhouse cottage style look. #9383BF can be mixed using 12% of RED, 20% of MAGENTA, 20% of BLUE, 22% of CYAN, 25% of WHITE. This bold, bright purple packs a punch and is perfect for anyone who wants to saturate their bedroom in color. All else fails, go with your gut! Aura: Like the interior version, Aura exterior paint is a premium option that provides strong hide and coverage, mold and mildew protection, durability against all weather conditions, and superior adhesion. This rich hunter green color by Benjamin Moore will bring a much desired warmth into any home. I love the idea of a nice dark charcoal like BM Overcoat or the warmer, more taupe Asphalt. Is it worth the high price? Our Dining Room got a little wall makeover a few months ago where we wanted to hide the basement door. Get Benjamin Moore Paints delivered right to your door. (but dont ask me what the other two are.) The color works in our house and is a nice change up to the warmer hues. Well, I think so! Benjamin Moore Color Trends 2023 have been expertly selected to work together in the same space, room, or home. Benjamin Moore Super White White can often look too cold, but this Benjamin Moore shade is bright without reading stark. All paint is custom-made to order. Warm purples can pick up an almost pinkish-taupe look. How quickly will I receive my paint matched to Benjamin Moore 1415 Lavender Secret? Its a warm gray, but with a healthy dose of brown and a touch of lavender. ( you have to scroll down to see him). For more of this terrific kitchen, please go here. Reviewers found this low-VOC option to be durable and stain-resistant while providing superior coverage, excellent fade resistance, and a beautiful finish. When I spoke to each painter, I asked a simple question: New Haven Painters, a Connecticut-based painting company, said, Benjamin Moore is a quality brand that we trust. The Palette portion is when I take all of the colors and put them into palettes, 40 mood boards with furniture and much more. Plus, if you're not sure about purple on all of your walls, it can make for a lovey accent wall color behind your bed. We found 50 paints that are close to #9085BA from brands like Kelly Moore, Behr, Benjamin Moore, RAL Design, Kilz, Glidden. Here are just a FEW reasons why I recommend Samplize to my clients. Kylie what are your thoughts about BM Slip? You can see Wickham Gray in this post along with a bunch of other great gray-blues. Its mold-resistant and comes with the same limited lifetime warranty as the Aura exterior paint line. Thanks! for color comparison only. Theres no denying it, Benjamin Moore is expensive, and it rarely goes on sale. The best bathroom paint is Aura Bath and Spa by Benjamin Moore. All rights reserved. When going from light to dark walls, its recommended to use a gray-tinted primer. 2071-70. Great Decorating The Secret Trick You Need for Success! I like juxtaposing the sweetness of pastels with robust pieces of furniture and fabrics that take the edge off the more sugary tones; deep reds or jewel tones can also balance soft pastel tones beautifully. Anna Haines, Cuisse de Nymphe Emue, edwardbulmerpaint.co.uk, After scraping off all the layers of gloppy old paint on our porch, we discovered that it had at some point been green, so we decided to go with it. It can be considered a greige because of the yellow and gray it has in it. We found 50 paints that are close to #86697F from brands like Pantone, Valspar, Toyo Ink, Benjamin Moore, Coronado Paints, Mythic. Other premium paint collections such as Behr Dynasty (avg. Obi violet (SW 6556) vs Lavender Lipstick (2072-50) This color comparison involves two colors that comes from different color collections. Regal Paint is the time-honored tradition of Benjamin Moore paints that consumers . In a darker room, it will go almost navy, but it will look lighter in a brighter room. The more common approach would be along the lines of SW Alpaca or Light French Gray as they definitely have subtle violet undertones :). Winter Gray 2117-60 by Benjamin Moore "This custom-mixed waxed Venetian plaster is a chameleon color with hints of lavender and blue grey. Shoreline is the most soothing, soft gray. A vibrant color such as Regal Purple acts as an instant focal point in the bedroom, diminishing the need for excessive accent pieces. Lavender Mist 2070-60 | Benjamin Moore Lavender Mist 2070-60 A gentle shade of violet further softened by a hint of gray. We'll assume you're ok with this, but you can opt-out if you wish. It feels like a more adult periwinkle and works well with darker muted tones or bright whites. Its easy to clean and hardens to a furniture-quality finish as it dries. Yellow Bedroom Gray Bedroom Trendy Bedroom Bedroom Girls Lavender Bedroom Please note that, other I wanted a touch of purple in my bedroom and decided to paint it Sandlot Gray. Buy Now. BENJAMIN MOORE ANTIQUE PEWTER 1560 Antique Pewter is a medium-toned green paint colour with a soft neutral base calming it down - essentially making it a darker version of Arctic Shadows. You could use Shadow over the mantel with a neutral color on the rest of the walls. For more wonderful warm gray paint colors, please go here. She has over 10 years of writing and editing experience, formerly holding editorial positions at Time and AOL. I love the effect that the slight tonal variation has on the eyeits almost like the horizon line where the blue of the ocean meets the blue of the sky. Celerie Kemble, One of my favorite colors for ceilings is this very muted lavender by Farrow & Ball. With an LRV of 62, Abalone sits in between the two previous purple colours, and that LRV ALSO happens to be my magic number read more about that here. When I arrived home at 6:00PM on Thursday, the light in my bedroom was so lovely and the room looked magical to me. But, of course, always test first. This is a rich, warm gray that often looks slightly taupe-y when its up. The paint has a tight film, so there is no place for dirt or stains to stick., He went on to say, They are not targeting homeowners looking for a bargain. Just read ALL your posts about BM paint colors, as I am approaching the final stages of building a home in the opposite corner of the continent (Dunedin, FL). Navajo White will show up on your walls as a beige or cream paint color, and not at all like a true white. so if you have a door that opens in then the chunkier part of the doorway would be visible and for that I would paint the color of the exterior trim. The guy gave me the name of another color, but when I got home, it did not look at all like the color, so I went with Racing Orange. #86697F can be mixed using 26% of MAGENTA, 9% of BLUE, 18% of GREEN, 26% of WHITE, 21% of BLACK. But if you want the best coverage, durability, and scrubbability, go with Benjamin Moore., The paint expert at ACE Hardware in Canton, Massachusetts, admitted, Not every paint job requires a $90 paint like Benjamin Moore Aura. the color-referenced brands. A perfect neutral fit for a bedroom or powder room, this ballet-slipper pink looks best when paired with other rosy elements that bring out its sweet side. The most obvious one is price. I am interested in knowing how you determine where to begin one color on your time and where to end when the next room has a different trim? Are you an avid reader? I also love that this wall is an easy one to change if I ever want to experiment with more colors. 70% of Orders Ship within 2 Business Days. And it can suit many different decor styles. Ground your pastels with neutrals and rich earth tones." - Tim Whealon Winter Gray 2117-60, benjaminmoore.com Ill begin with the four colors I just added. We love Benjamin Moore's French Lilac because it's a rich tone that doesn't feel too saccharine. Do you want to learn more about colour, either for your own home or your clients homes? A great transitional color, it's perfect for an open floor plan. Oxford Gray (2128-40) vs Gray Lavender (4005-4A) This color comparison involves two colors that comes from different color collections. Use it in a bedroom with crisp white linens for a clean and comfortable vibe. Could you suggest an accent color for Sandlot Gray? Though I went neutral these are colors that certainly make a difference. Although its available at thousands of stores, its not sold at major home improvement stores like Lowes or The Home Depot. Purple is an often overlooked hue that lends a regal elegance to a bedroom. Bottom line you cant beat Benjamin Moores quality, and theres a reason its one of the most recommended brands among painters, industry experts, and homeowners. Benjamin Moore Ben vs. Regal Select: Whats the Difference? Sherwin Williams, on the other hand, is very good in that respect.. Want to learn more about the FUN side of decorating and paint colours? The reviewers noted that this option isnt as smooth as others, but it still provides good quality for a reasonable price. This dark blue paint color evokes elegance wherever you use it. Buy Now. Learn more about Benjamin Moor on BenjaminMoore.com or ACEHardware.com. It allows you to view your paint within a specific type of room or under certain lighting before trying it out in your own space. But its also one of the most expensive. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another brand. This colour will not look pink, however, youll see that it appears MUCH softer and warmer than a cooler toned purple that has less brown in it. The paints viscosity makes it difficult to wash out of brushes and rollers. You can read more about the paint collection starting here. Valspar vs. Benjamin Moore Paint: Whats the Difference? Compared to the above colours, it will look like gray and it IS gray a gray with a purplish-brown undertone. Lastly is our officewe went dark and moody here, because its the only room that is separated from the rest of the house and gets lots of natural light. For more wonderful warm gray paint colors, please go here. Im not going to lie and say purple (also known as violet or lavender) is the most popular paint colour its not. Regal Select: As an inclusive paint-plus-primer option, Regal Select is easy to apply and dries with a smooth, rich finish. I want you to check out SAMPLIZE. Brand? The Palette portion is when I take all of the colors and put them into palettes, 40 mood boards with furniture and much more. It's a great color for north and east facing rooms because of the warm tints that go into it. Whats worse, I didnt even realize until I was 2/3 of the way into my trip. When paint dries, certain ingredients react with the air and evaporate. The Best of Laurel Home 2014 and What's Next? Dubbed a "timeless classic" by experts at Benjamin Moore, Hale Navy is a luxurious shade that will set the tone for any space. Given their reputation as a premium paint brand, its no surprise that Benjamin Moore is more expensive than other brands. It was hot out, but I got the car packed, including Joe, in his little spot on the floor in the passenger seat next to me. Our website, archdigest.com, offers constant original coverage of the interior design and architecture worlds, new shops and products, travel destinations, art and cultural events, celebrity style, and high-end real estate as well as access to print features and images from the AD archives. 2023 Prudent Reviews LLC. I dont think there is a wrong or right answer to this. I love Wet Concrete (its great to put your footprints in too). Connect with Andrew viaemail,LinkedIn, or thePrudent Reviews YouTube channel. Lily Lavender. In a clear break away from the muted hues seen in the color trends of 2022, the paint powerhouse has named the daring Raspberry Blush as their Color of the Year for 2023 - and offered an equally bold palette to accompany. For Lynch-Sparks, Benjamin Moore's Hunter Green was the perfect green kitchen cabinet color choice for her client's modern kitchen. Are your trim paints (Tricorn & Stone Hearth) oil based or water based and is the Stone Hearth a satin finish as well? For the only six white paint colors, Ive ever used, click here. The trim color is Stone Hearth by Benjamin Moore and the front door color from the inside is: Tricorn from Sherwin Williams in satin finish. Here are some of the best purple paint colors for every style of bedroom. Before I give you my recommendation, lets quickly review the main takeaways. Well, a little sliver and then a lot of reflection. These 20 are part of the collection. And I cant even count the number of times Ive said it and people are like what the heck is skookum? and Im like who doesnt know what skoookum is?. These cookies will be stored in your browser only with your consent. That 2.48 Y means it's very close to the yellow-red (orange) hue family, just on the verge of entering the yellow hue family. Its a great moody color especially if you are a little weary of going totally black- though that has crossed my mind a few times. Indulge your mysterious side. Please view a physical color swatch or material sample to confirm your color choice prior to purchase. Paints with higher volume solids tend to be thicker, richer in color, and more durable than those with lower volume solids. A little fuller and richer than Rare Wine, Benjamin Moore's Dark Purple is a bold, warm plum. I have it on my own bedroom ceiling. Sheila Bridges, Pastels can be rich, but people tend to go too paledont be afraid of saturated color! I searched high and low for a pale gray that would not read blue, green, or lavender. Light Blue Wall Colors-Don't Make This Mistake! P.S. The New York Times named Benjamin Moore Regal Select the best interior paint, and almost all the professional painters I spoke to highly recommended the brand. We'll be getting to the warm grays, too. Aura Grand Entrance (exterior): Ideal for doors and windows, this paint dries to a rich, highly pigmented finish and is highly fade resistant. Delivered to your door four times a year, our covetable print magazine is a must-read for anyone who is discerning about design. Benjamin Moore Shoreline $80.00 Shop 05 of 09 Farrow & Ball Calluna Courtesy of Farrow & Ball "This gray is imbued with just the smallest touch of lavender, creating a certain depth that makes it one of my newest favorites as a neutral," designer Robert Passal says. It can go anywhere. And how much area will one can cover? A Purple Color Scheme That Purple Haters Love! Compare Mauve Desert with Sandlot Gray to see how much more purple this colour is and how NEUTRAL Sandlot Gray looks in comparison! Benjamin Moore Silver Gray 2131-60 Unlike Dreamy Cloud which is more subtle, French Lilac commits to purple, without being obnoxious or day-glo. Benjamin Moore Ceiling Paint . Why Working with a Kitchen Designer Is Crucial!